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Editor access Iliff-King phrasebook



BO-er noun



To sell deodorant they first had to invent body odour

Collected by

King family – 1960s
Naomi’s family growing up


When deodorant was invented, advertisers promoted the problem to which it is the solution. Adverts showed a person whispering to a friend “B. O.”

Submitted: 27/07/2021 by Mark ● Last updated: 12/02/2022 13:02 by Mark

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