Iliff-King phrasebook Iliff-King phrasebook

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definition

optometrist method noun

A/B testing, in which users of a system, product or idea under development are asked “is it better like this… or like this?”

Origin

From the CBT & Performance Support System guru Gloria Gery

Collector

Mark – 1980s
Mark Iliff – owner

Notes

The expression predates the general adoption of “A/B testing” by some decades

Submitted: 24/04/2023 by Mark ● Last updated: 24/04/2023 14:36 by Mark

any thoughts?

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