Expression of disdain for mass-market American beers
Olympia uses it as the slogan for its beer
Pa – 1970s
Noel King – father of Naomi
Olympia’s “it’s the water” has been known to prompt the response “it certainly is”.
Addendum:
It appears there was a fire at the Olympia brewery in 2018. The article doesn’t state how the fire was quenched…
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