rhymes with: apple-āsian contrōl-ay
Of French wines, appellation d’origine contrôlée… basically, not plonk
From Philip B, a work colleague of Mark’s at PW
Mark – 1980s
Mark Iliff – owner
Appellation d’origine contrôlée means, broadly, that the wine was produced in the region stated using traditional or recognised production techniques.
AOC can also refer to cheeses, butters and other produce