Iliff-King phrasebook Goodness!
The northern English exclamation “E ba gum” is the reverse of Mugabe, then the surname of a notable Zimbabwean revolutionary. We don’t recall who first pointed it out
M & N – 1980s
Mark & Naomi
For extra style points it should be said with the intonation of Pamela Stephenson impersonating a BBC newsreader in the TV sketch show Not The Nine O’clock News