Iliff-King phrasebook Just a silly saying, that usefully serves as a spelling mnemonic for this splendid cheese (which is also known as blue brie)
By analogy with a 1980s(?) TV advert for Typhoo tea, which ended on the slogan Typhoo puts the T in Britain
Mark – 2024
Mark Iliff – owner
There are other, racier, sayings that follow this template for Shitterton, Clitheroe, Wetwang, Penistone, Trivago, Cockermouth and Scunthorpe (among others)